S. Jothipriya, and Dr. J. Josephine Daisy. “Empirical Study on Distribution-Centric Marketing and Operational Challenges of FMCG in Rural Markets”. IJRDO - Journal of Business Management 11, no. 5 (December 5, 2025): 25-32. Accessed December 5, 2025. https://www.ijrdo.org/index.php/bm/article/view/6497.