Cruz, Leticia Nallely Albarez. “LOS FACTORES QUE GENERAN LEALTAD DE MARCAS EN LOS CONSUMIDORES”. IJRDO - Journal of Business Management 8, no. 5 (June 11, 2022): 26-30. Accessed July 4, 2025. https://www.ijrdo.org/index.php/bm/article/view/5134.