[1]
Sadhvi Sharma and Prof. Rakesh Mohan Joshi 2026. UNDERSTANDING IMPACT OF GREEN PERSUASION PARADOX ON GREEN PURCHASE INTENTION: AN EMPIRICAL STUDY. IJRDO - Journal of Business Management. 12, 1 (Feb. 2026), 1-8. DOI:https://doi.org/10.53555/bm.v12i1.6551.