[1]
P. Selvi and Dr. R. Brinda Shree 2025. Structural Influence of Digital Marketing Strategies on Purchase Decisions of FMCG Products in Salem District. IJRDO - Journal of Business Management. 11, 3 (Sep. 2025), 1-10. DOI:https://doi.org/10.53555/bm.v11i3.6443.